UNDERSTANDING WASHING HABITS AND GETTING THE OPPORTUNITIES FOR DETERGENT POWDERS AND WASHING MACHINES
For a better understanding of product development opportunities, a client commissioned us to conduct an ethnographic study with women in North African countries such as Morocco and Algeria. The study helped the client in identifying the pain points with washing machines through a practical demonstration in their living environments. The study therefore helped the client in better designing washing machines.
IDEA GENERATION SESSION FOR A LEADING COMPUTING BRAND
A leading global computing brand that specializes in desktops and notebooks commissioned a research exercise to identify innovative suggestions from an IT savvy audience on ways and means by which the growing popularity of tablet PCs can be effectively countered.
TECHNOLOGYNAMING A HIGH RESOLUTION CAMERA FEATURE VIA SEMIOTICS RESEARCH
A leading smartphone brand was in the process of launching a high resolution camera in smartphones for which it decided on a series of possible brand namesWe applied semiotic theory and helped the client in finalizing a brand name that takes into account the cultural perspective within the GCC region