HELPING YOU FIND THE RIGHT TARGET AUDIENCE – FOCUS YOUR EFFORTS!
One of the world’s leading fast food companies wanted to continuously monitor awareness and usage in select countries in the MENA region. Through a carefully designed online research exercise, we were able to target the most appropriate audience (i.e. Youth) easily within a short period.
PICKING THE BEST COMMUNICATION ROUTE FOR YOUR BRAND
A leading global beverage brand was attempting to tweak its positioning platform to suit the emerging needs of consumers globally. For this, it was attempting to test a few advertising routes. Through a carefully designed exercise, we were able to give the client clarity on each of these routes and provide clear recommendations on the winning option.