FMCG

PICKING THE OPTION THAT TICKLES THE TASTE BUDS BETTER!

One of the Middle east leading FMCG company wanted to test their new juice variants among kids in UAE. We conducted a central location test among kids – Age group 6-12 years (Taste Preference) and their mothers of kids up to 12 years of age (Consumer buying behaviour understanding) in UAE

LIVING THEIR LIFE TO KNOW WHAT CAN WORK!

A leading FMCG organization wanted to understand food habits and practices across Egypt from close quarters. By using ethnography and the various data collection methods within it (diaries, interviews, and observations), we were able to give the client clear insights on product and marketing opportunities.