MEASURING CUSTOMER LOYALTY FOR A LEADING BANK IN GCC
One of the leading financial firm in the GCC region wanted to assess the customer loyalty among its retail and corporate segment customers.The study helped client to map the loyalty of their existing customers. Also the study helped in understanding the area of improvements and benchmarked the findings vis-à-vis their key competition in the region.
EVALUATING COMMUNICATION FOR A STRONG REGIONAL FIRM ABOUT BONDS
One of the leading financial firm in the GCC region was in the process of finalizing an intensive communication campaign for its bond products. This campaign involved investments to the tune of millions of dirham’s.Through a quick, multi-round research module, we were able to advise the client effectively on pitfalls of the existing campaign. The client heeded our advice and terminated the campaign, leading to elimination of a significant financial risk.
UNDERSTANDING CURRENT IMAGE & EQUITY FOR AN EMERGING GLOBAL BANK TO PLAN ITS WAY FORWARD
One of the leading retail banks in the GCC region was in the process of understanding consumer needs in existing strong holds and in new markets that it was planning to enter. Along with this, it wanted to assess existing company image and its perceived ability to deliver on the vision it stood for. Through an extensive research exercise in 10 countries, we were able to advise the client effectively on opportunities and difference in strategies needed by market.
DEVISING ENTRY STRATEGY FOR A STRONG REGIONAL BANK’S FORAY INTO INSURANCE
One of the leading retail banks in UAE was finalizing its entry strategy for a specific set of insurance-based investment products. It needed market research for designing a positioning platform that is differentiated and compelling in nature. Through usage of qualitative & quantitative methodologies, we were able to give the client a clearer idea of potential of proposed platforms and even suggested options which were subsequently well received.