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UNDERSTANDING THE LIGHT COMMERCIAL VEHICLES MARKET IN UAE & KSA

One of the leading Japanese automotive giants needed to better understand the commercial LCV segment across the different corporate segments and government authorities. To understand this, both qualitative and quantitative approaches were put into use and an extensive research design ensured that the client had a thorough understanding of this segment for the first time in not only this region but across the world.

UNDERSTANDING REJECTORS TO DRIVE SALES

One of the major Italian manufacturers wanted to understand this, both qualitative and quantitative approaches were put into use and an extensive research design ensured that the client had a thorough understanding of this segment for the first time in not only this region but across the world.

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HELPING YOU FIND THE RIGHT TARGET AUDIENCE – FOCUS YOUR EFFORTS!

One of the world’s leading fast food companies wanted to continuously monitor awareness and usage in select countries in the MENA region. Through a carefully designed online research exercise, we were able to target the most appropriate audience (i.e. Youth) easily within a short period.

PICKING THE BEST COMMUNICATION ROUTE FOR YOUR BRAND

A leading global beverage brand was attempting to tweak its positioning platform to suit the emerging needs of consumers globally. For this, it was attempting to test a few advertising routes. Through a carefully designed exercise, we were able to give the client clarity on each of these routes and provide clear recommendations on the winning option.

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PICKING THE OPTION THAT TICKLES THE TASTE BUDS BETTER!

One of the Middle east leading FMCG company wanted to test their new juice variants among kids in UAE. We conducted a central location test among kids – Age group 6-12 years (Taste Preference) and their mothers of kids up to 12 years of age (Consumer buying behaviour understanding) in UAE

LIVING THEIR LIFE TO KNOW WHAT CAN WORK!

A leading FMCG organization wanted to understand food habits and practices across Egypt from close quarters. By using ethnography and the various data collection methods within it (diaries, interviews, and observations), we were able to give the client clear insights on product and marketing opportunities.

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UNDERSTANDING WASHING HABITS AND GETTING THE OPPORTUNITIES FOR DETERGENT POWDERS AND WASHING MACHINES

For a better understanding of product development opportunities, a client commissioned us to conduct an ethnographic study with women in North African countries such as Morocco and Algeria. The study helped the client in identifying the pain points with washing machines through a practical demonstration in their living environments. The study therefore helped the client in better designing washing machines.

IDEA GENERATION SESSION FOR A LEADING COMPUTING BRAND

A leading global computing brand that specializes in desktops and notebooks commissioned a research exercise to identify innovative suggestions from an IT savvy audience on ways and means by which the growing popularity of tablet PCs can be effectively countered.

TECHNOLOGYNAMING A HIGH RESOLUTION CAMERA FEATURE VIA SEMIOTICS RESEARCH

A leading smartphone brand was in the process of launching a high resolution camera in smartphones for which it decided on a series of possible brand namesWe applied semiotic theory and helped the client in finalizing a brand name that takes into account the cultural perspective within the GCC region

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MEASURING CUSTOMER LOYALTY FOR A LEADING BANK IN GCC

One of the leading financial firm in the GCC region wanted to assess the customer loyalty among its retail and corporate segment customers.The study helped client to map the loyalty of their existing customers. Also the study helped in understanding the area of improvements and benchmarked the findings vis-à-vis their key competition in the region.

EVALUATING COMMUNICATION FOR A STRONG REGIONAL FIRM ABOUT BONDS

One of the leading financial firm in the GCC region was in the process of finalizing an intensive communication campaign for its bond products. This campaign involved investments to the tune of millions of dirham’s.Through a quick, multi-round research module, we were able to advise the client effectively on pitfalls of the existing campaign. The client heeded our advice and terminated the campaign, leading to elimination of a significant financial risk.

UNDERSTANDING CURRENT IMAGE & EQUITY FOR AN EMERGING GLOBAL BANK TO PLAN ITS WAY FORWARD

One of the leading retail banks in the GCC region was in the process of understanding consumer needs in existing strong holds and in new markets that it was planning to enter. Along with this, it wanted to assess existing company image and its perceived ability to deliver on the vision it stood for. Through an extensive research exercise in 10 countries, we were able to advise the client effectively on opportunities and difference in strategies needed by market.

DEVISING ENTRY STRATEGY FOR A STRONG REGIONAL BANK’S FORAY INTO INSURANCE

One of the leading retail banks in UAE was finalizing its entry strategy for a specific set of insurance-based investment products. It needed market research for designing a positioning platform that is differentiated and compelling in nature. Through usage of qualitative & quantitative methodologies, we were able to give the client a clearer idea of potential of proposed platforms and even suggested options which were subsequently well received.