About us – Feedback

Co-Creating Your Success

Two Decades of Delighting Clients

Feedback Market Research is a full-service research agency with a proven track record of quality work in the MENA region.

With offices across UAE, KSA & Egypt, we have been delighting clients since 2001. We believe in delivering high-quality work with data collected via our own operations teams across the markets and experienced research team that ensures clients derive maximum value from the research.

What we do?

We undertake both Quantitative and Qualitative projects and have a very capable in-house field, Quality Control, and Data Processing infrastructure. Our Qualitative team is very insights-driven with in-house moderators who have thorough knowledge of local culture and dialect which helps in better insight generation and value for our clients.

How we help our clients

We regularly conduct market research studies with various Government and Non-Government clients in the MENA region and also have regular clients from US, Europe and APAC regions. We conduct studies such as Customer satisfaction, Employee satisfaction, Mystery Shopper, Brand Health Studies, Concept tests, Campaign evaluations, Ethnographies using various methodologies such as Face to Face interviewing, Telephonic interviewing, Mobile interviewing, Focus Group Discussions, In-depth interviews, as well as provide customized solutions that may be relevant to the client.

Our sectoral expertise spans Telecom, Automotive, Pharmaceutical, Retail, Banking, Media, Government, Utilities among others.

We are also partnering with other global tech-support partners and introducing technology-based research solutions for our clients.

We cherish our long-standing partnerships with esteemed clients and look forward to building the same with you.

IN LINE WITH YOUR NEEDSBetter Value with
Feedback Team

A multinational team rooted in the Middle East region with years of regional & international experience working with you to address all your research requirements and adding value at each stage of the journey.

FOUNDER & CEO

Sherif
Omar

Sherif Omar is the founder of Feedback Market Research. Sherif started his career with an advertising agency in Egypt during which he gained rich exposure to aspects such as copywriting, media planning and media buying. After a long stint in advertising, Sherif entered into the exciting field of marketing research and worked with some of the leading research agencies

Regional Executive Director

Alexei
Novosseltsev

Alexei has more than 20 years of experience in marketing research specializing in consumer motivational insights and brand equity. He has extensive experience in delivering actionable consumer insights for brand growth and business development for world-class MNC's brands in many industries (FMCG, Automotive, Media, Financial Services, Government services, IT and Telecom) as well as local Governments.

Egypt Country Manager

Ahsan
Tayyub

Ahsan has more than 23 years of regional experience across product categories. He has worked with leading agencies prior to joining Feedback. His strength lies in his ability to understand complex data, providing creative solutions to clients- well versed with qualitative as well as quantitative research. He has managed research for large global brands across diverse markets such Africa, Middle East, Levant and Asia. Also, he has travelled to these markets and therefore has a first-hand understanding of diverse geographies from close quarters.

KSA Country Manager

Mohamed
Abdelaziz

Has more than 19 years of experience within Saudi and the Middle East. Worked for global research agencies such as Nielsen and YouGov. Worked on multiple quantitative and qualitative methodologies applied to different sectors mainly Government, Tourism, Telecommunications, FMCG and Healthcare among others and geographically covering all over KSA and MENA region. His vast exposure in Saudi is rare which gives him the deep cultural understanding of the market.

Senior Research Director

Rajesh
Nair

Rajesh has over 22 years of experience across South Asia, Middle East, and Africa with leading market research agencies. In 2005, Rajesh moved to UAE where over the years he has worked across a range of industries including but not limited to FMCG, Financial Services, Automotive & Durables. His passion is to bring out actionable insights from across data sources and see it through to execution and wins in the market for his clients.

Research Director

Natasha
Prasad

Natasha leads the qualitative unit and has over 15 years of experience. She has worked with leading agencies in India and in the UAE prior to joining Feedback. Her experience spans a wide array of qualitative studies covering a wide range of sectors and categories that include education, automotive FMCG, banking, hospitality, real estate, healthcare and pharma, tobacco and others.

Research Director

Seikh
Sarif Khan

Sarif leads the International Business unit in Feedback and has over 14 years of experience with 9 years’ experience in Middle East.
He has successfully managed international clients (including market research, consultancies & advertising agencies) across markets covering a wide range of sectors and categories that include Healthcare, Education, Automotive FMCG, Banking, Hospitality, Real Estate and others.

Research Director

Raj
Kishor Pathak

Raj has more than 14 years of experience in conducting Quantitative & Qualitative research with 5 years’ experience in Middle East. He has managed several strategic projects across markets and his Category experience spans Automotive, Banking, Retail, Education, Financial, Healthcare, B2B, Telecom, Tourism, Social Media & Service industries.

Operations Director

Raja
Gangopadhyay

Over 30 years of experience in fieldwork operations. Experience of working in different countries like India, Singapore, East, and West Africa and 15 years in Middle East. Worked in companies like IMRB-India, NFO-Singapore, RMS-Nigeria, AMRB-Dubai (KANTAR Group) before joining Feedback. Successfully headed and revamped field operations in different companies across region. As a result of the vast experience, he is well aware of the conventional as well as modern format of data collection techniques and methods.

Research Director

Mohamed
Ismail

Mohamed Ismail has more than 12 years of experience in the market research industry across the Gulf Region. His experience spans through different positions and various roles conducting projects across multi sectors the FMCG, Durables, Media, Financial Services, Government services, IT and Telecom industries.
Ismail’s outspoken experience is focused in stakeholder happiness and customer journeys survey across the Governmental sector.

Head of Quantitative Research - Egypt

Eslam
Hagag

Eslam has over 12 years of experience in market research across North Africa and Middle East. Worked in companies like KANTAR and Microsoft before joining Feedback. His area of expertise is quantitative research and he is trained in using a variety of statistical tools. He had worked across multiple product categories within FMCG and also in Banking, Tobacco, Automotive and government.

Head Of Qualitative Research -Egypt

Rana
Abd El-Ghany

Rana has over 12 years of experience in market research. Worked in IPSOS Media-CT before joining Feedback. Her area of expertise is Qualitative research and she is trained in using a variety of exploratory research tools. She had worked across multiple product categories within Media & Advertising, FMCG’s, Telecom and Automotive.

Marketing Head

Zeina
Khasawneh

Experienced Sales & Marketing specialist who consistently deliver high quality and results-focused. Zeina has more than 8 years of experience of working in well-known multinational companies in the Middle East within different industries including Telecom, Pharmaceutical & Banking. Passionate about understanding the customer with good knowledge of statistics.