About Us

Welcome to the new Feedback!

Founded in 2001, Feedback has always been driven by the singular vision of its Founder Sherif Omar, which was based on a culture of integrity.

Now, more than a decade later, we are reinventing ourselves as an innovative research hub, bringing on board a surprising number of new solutions that are groundbreaking for the region. We understand the demands of our local, regional and international partners. We are more than ready to help you connect with your consumers in the Middle East and North Africa.

We are strategic research consultants who are passionate about adding value, using our expertise in the areas of consumer behavior and insights, statistics, branding and psychology, to translate research into actionable possibilities for your business.